Understand, define, design

User centered thinking

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Approach

Understanding

Collaboration is key to delivering successful outcomes and developing a shared understanding of your organisation and it’s goals. This shared understanding allows us to not only design solutions but also to make sure we are designing the right solution.

Evidence based

Evidence is essential to making the right decisions. By understanding your organisation, sector and your service users I help you to deliver the right solution.

Iterative

I take an iterative approach that allows for us to design, test and validate concepts. I believe that engaging both stakeholders and users throughout the process is essential to successful delivery.

Lean approach

I believe in focussing on outcomes. I take a lean approach that is light on deliverables and instead focuses on validating concepts. This enables us to rapidly test ideas so you don’t waste time delivering the wrong thing.

Services

Offering a range of services including UX consultancy, service design and digital product design

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Methods, tools and techniques

Knowing when to use the appropriate method is essential. Based on your unique requirements I will create a tailored programme of work.

Discovery and research

Discovery and research

I use a range of qualitative and quantitative research methods to help us understand both your organisation and your users. The insight gathered will inform what we design and who we design it for.

Methods

  • User interviews
  • Ethnography
  • Surveys
  • Stakeholder workshops
  • Card sorting and tree tests
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Design

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Design

Whether designing a service, app or website, I have experience in a range of design methods, from quick sketches to hi-fidelity responsive prototypes. Based on the insight gained during the research activities, working collaboratively we can design the right solution.

Methods

  • Personas
  • Experience mapping
  • Content modelling
  • Story mapping
  • Sketching and wireframing
  • Rapid HTML prototyping
  • Co-creation

Testing and validation

Testing and validation

Testing your designs and hypothesis is essential to learning and measuring success. Knowing when to use the right method is integral to gaining the required insight. I have experience in a range of testing methods and know when to apply them.

Methods

  • Objectives definition
  • User testing
  • Multivariate and A/B testing
  • Analytics

About

Sheff

Consultant

Sheff

Consultant

I am a UX professional with over 10 years practical experience working with agencies and in-house teams. I provide consultancy, research and design expertise, helping organisations to deliver successful digital solutions. With a background in psychology and computer science, I am particularly interested in leveraging research and design methods to provide a framework that enables organisations to achieve their goals.

Thinking

The importance of organisational culture in supporting UX

Photo by chuttersnap on Unsplash During my career working within the field of User Experience, I have focussed a lot of my energies on understanding how and when to employ various tools and techniques. I’ve worked on projects that have followed a range of different methodologies, and over the years I believe I have made significant improvements on […]

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How we used a brand experience workshop to help future-proof a heritage brand

What is brand experience? Brand experience is about more than just a logo and a colour palette, your brand experience is defined by your customer’s interactions with your organisation. When designing a brand experience we are considering our audience, and taking a strategic approach, to create a cohesive experience. A short case study A great […]

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Responsive HTML prototyping with Foundation – Setting up the CLI

Responsive HTML prototyping is one of the core methods I use when designing web based solutions. It’s a great way to validate our designs, allowing us to quickly test content, structure and functionality. In this article I will be going through the process of creating a prototype based on Foundation using the CLI (Command Line Interface). Foundation is a responsive front end framework. […]